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Android 13 Privacy Features: Safeguarding User Privacy in Advertising Compared to iOS Google’s Android 13 is here, and with it comes many privacy updates to improve user...
Embrace the exciting world of programmatic advertising, as we delve into the latest trends and strategies to effectively reach young audiences. The landscape is constantly...
Welcome to the future of advertising! Programmatic Digital Out-of-Home (DOOH) advertising rapidly transforms how brands and marketers engage with their audiences. This exciting...
In the rapidly evolving advertising world, businesses must stay ahead of the curve and invest in the most effective marketing strategies. Today, we will look at the impressive...
The United States has seen significant changes in its privacy regulations recently. In 2023, two landmark pieces of legislation, the California Privacy Rights Act (CPRA) and the...
Online advertising has become an essential part of promoting products and services. Companies rely on third-party verification services like DoubleVerify to ensure their ads are...
The mid-term elections in the United States were held in 2022, and as always, political campaigns ramped up their efforts to reach voters. In recent years, programmatic...
This year I was honored to work on creating a new advertising platform to allow politicians to create programmatic campaigns and advertise themself during the US Midterm Elections. As a result, I've collected incredible experience in Political Advertising and worked for the first time in the US market.
Apple has released a new iOS 15, and the most interesting functionality is the definite release of the iCloud Plus Private Relay as the new privacy solution. What is Apple iCloud...
In the Cookie-less times, contextual targeting is getting more popular than ever. But are we able to deliver contextual targeting programmatically? What is Contextual targeting?...
