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Does Apple Search mean Bye Bye Google?
Apple wants to replace Google Search with its own Apple Search product. What consequences will it have for the advertising industry? iOS 14 introduces Apple Advertising A few...
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Apple wants to replace Google Search with its own Apple Search product. What consequences will it have for the advertising industry? iOS 14 introduces Apple Advertising A few...
Posted by Wojtek Andrzejczak
IP location in advertising is nothing new, but if and how accurate it is? How do we know where this user using an IP is? What IP exactly is? IP stands for Internet Protocol...
Posted by Wojtek Andrzejczak
What will the iOS 14 Approximate Location change? When and how will native apps be able to use a precise location? New location screen With the new iOS 14 also comes a new...
Posted by Wojtek Andrzejczak
Apple deprecating IDFA on iOS 14 but also introduces the Apple Advertising option in the privacy settings. What could it mean? iOS 14 beta With the beta versions of the iOS 14, we...
Posted by Wojtek Andrzejczak
Apple, with the release of the iOS 14, will kill IDFA. What will happen if Google will also remove GAID from the Android? Apple kills IDFA and GAID with one move. As we know,...
Posted by Wojtek Andrzejczak
How will the programmatic mobile advertising change after the iOS 14 release? How we’ll be able to run programmatic campaigns? YT#2 – iOS 14 vs. programmatic advertising How...
Posted by Wojtek Andrzejczak
Learn more about the new tracking permission screen that Apple has introduced in the iOS 14. YT#1 – iOS 14 tracking permission screen Why has Apple decided to turn off IDFA?...
Posted by Wojtek Andrzejczak
Learn how to configure a Firebase project with Google Analytics to track app and web traffic in a few simple steps. What problem do we want to solve? Let our client collect...
Posted by Wojtek Andrzejczak
Learn how to implement tracking campaign tracking to let you track your campaigns in Google Analytics. Why should you use campaign tracking parameters? Tracking parameters...
Posted by Wojtek Andrzejczak
Google Analytics UTM tracking parameters, what they are, and how to use them in digital advertising. What Google Analytics UTM’s is? UTM allows us to tag URLs with...
Posted by Wojtek Andrzejczak