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Safari 17 Beta: UTM tracking parameters problem
The digital landscape has recently witnessed an increasing concern over online privacy. With Safari 17 Beta, Apple continues its commitment to user privacy by introducing new...
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Programmatic
Android 13 Privacy Enhancements: A Step Towards User Privacy in Advertising
Android 13 Privacy Features: Safeguarding User Privacy in Advertising Compared to iOS Google’s Android 13 is here, and with it comes many privacy updates to improve user...
Advertising
Navigating Changes in Programmatic Advertising to Reach Young Audiences
Embrace the exciting world of programmatic advertising, as we delve into the latest trends and strategies to effectively reach young audiences. The landscape is constantly...
Performance
5 Reasons Why Programmatic Digital Out-Of-Home is the Future of Advertising
Welcome to the future of advertising! Programmatic Digital Out-of-Home (DOOH) advertising rapidly transforms how brands and marketers engage with their audiences. This exciting...
Reporting
GPS Location-Based Advertising: Boosting Accuracy and Results with Data-Driven Insights
In the rapidly evolving advertising world, businesses must stay ahead of the curve and invest in the most effective marketing strategies. Today, we will look at the impressive...
Programmatic
2023 Privacy Laws & Digital Marketing: CPRA, VCDPA
The United States has seen significant changes in its privacy regulations recently. In 2023, two landmark pieces of legislation, the California Privacy Rights Act (CPRA) and the...
Reporting
Understanding DoubleVerify’s Impression Delivery Problem
Online advertising has become an essential part of promoting products and services. Companies rely on third-party verification services like DoubleVerify to ensure their ads are...
Political Advertising
6 trends in Programmatic Advertising after US 2022 Mid-term Elections
The mid-term elections in the United States were held in 2022, and as always, political campaigns ramped up their efforts to reach voters. In recent years, programmatic...
Political Advertising
5 thoughts about Political Advertising after US Midterm Elections 2022
This year I was honored to work on creating a new advertising platform to allow politicians to create programmatic campaigns and advertise themself during the US Midterm Elections. As a result, I've collected incredible experience in Political Advertising and worked for the first time in the US market.
News
10 facts about iOS 15 Private Relay • Apple iCloud Plus Privacy
Apple has released a new iOS 15, and the most interesting functionality is the definite release of the iCloud Plus Private Relay as the new privacy solution. What is Apple iCloud...
