Learn how you can create Google Floodlight segments in Google Search Ads 360.

Google Floodlight

To make use of Google SA360 segments, we need to have a Floodlight pixel implemented on the website. What’s more, it must fire with the selected u-variable, which will contain specific values we’d like to have in the Google SA360 segments.

Define U-variable

First of all, we need to make sure our Floodlight configuration is already U-variable, which we’d like to use.

Add U-variable to the Floodlight

To let Floodlight collect information for your U-variable, you need to check it and save changes.

Check Floodlight on the website.

As always, make sure your Floodlight on the website fire correctly and contains all required information inside.

Google Search Ads 360

Since your Google Floodlight works already as expected, you can navigate to your Google Search Ads 360 advertiser to finalize our setup.

Define Dimension or Metric

Under Advertiser Settings, you can add dimension or metric type to the U-variable. If you select dimension type, data in the report becomes more granulated based on the collected values.

Select Segment

Under the campaign details view, you need to select our newly created segment. Additionally, please remember that segmentation is only available in report views with action, transaction, revenue, or floodlight activity columns.

Campaign report with Floodlight segments details

After you confirm segment and column selection, you will be able to review additional data for your campaign reports.

Links

• Available segments in Search Ads 360 reports
• Segment reports by Floodlight activity

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