How to create Floodlight segments? Google SA360


Wojtek Andrzejczak
How to create Floodlight segments? Google...

Learn how you can create Google Floodlight segments in Google Search Ads 360.

Google Floodlight

To make use of Google SA360 segments, we need to have a Floodlight pixel implemented on the website. What’s more, it must fire with the selected u-variable, which will contain specific values we’d like to have in the Google SA360 segments.

Define U-variable

First of all, we need to make sure our Floodlight configuration is already U-variable, which we’d like to use.

Google Campaign Manager / Advertiser / Floodlight custom variables
Google Campaign Manager / Advertiser / Floodlight custom variables

Add U-variable to the Floodlight

To let Floodlight collect information for your U-variable, you need to check it and save changes.

Google Campaign Manager / Advertiser / Floodlight custom variables
Google Campaign Manager / Advertiser / Floodlight custom variables

Check Floodlight on the website.

As always, make sure your Floodlight on the website fire correctly and contains all required information inside.

Google Chrome extension / DataSlayer / Floodlight U-variable
Google Chrome extension / DataSlayer / Floodlight U-variable

Google Search Ads 360

Since your Google Floodlight works already as expected, you can navigate to your Google Search Ads 360 advertiser to finalize our setup.

Google Search Ads 360 / Advertiser Settings / Custom Floodlight Variables
Google Search Ads 360 / Advertiser Settings / Custom Floodlight Variables

Define Dimension or Metric

Under Advertiser Settings, you can add dimension or metric type to the U-variable. If you select dimension type, data in the report becomes more granulated based on the collected values.

Google Search Ads 360 / Advertiser Settings / Select Segment type
Google Search Ads 360 / Advertiser Settings / Select Segment type

Select Segment

Under the campaign details view, you need to select our newly created segment. Additionally, please remember that segmentation is only available in report views with action, transaction, revenue, or floodlight activity columns.

Google Search Ads 360 / Campaign report / Segment selection
Google Search Ads 360 / Campaign report / Segment selection

Campaign report with Floodlight segments details

After you confirm segment and column selection, you will be able to review additional data for your campaign reports.

Google Search Ads 360 / Campaign report / Final report with Floodlight segments data
Google Search Ads 360 / Campaign report / Final report with Floodlight segments data

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