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6 steps to activate Floodlight in DV360 • TrueView for Action


Wojtek Andrzejczak
6 steps to activate Floodlight in DV360 •...

Prepare TrueView for Action LineItem and use Floodlights with TrueView support for measuring conversions in simple six steps.

Select Floodlight in the LineItem

While preparing the campaign in DV360, you create LineItem for TrueView for Action. And then, you would like to select Floodlight, which is already implemented on the website so that you could measure conversions.

But when you select Floodlight in the LineItem, under the Conversion tracking section, you notice that your Floodlight is grayed out, and you can not select it. No worries, it is not a bug; it is a feature.

You can not select Floodlight until it is not enabled for TrueView.

LineItem, Conversion tracking, select Floodlight activity
LineItem, Conversion tracking, select Floodlight activity

Enable Floodlight TrueView Setting

To Enable TrueView compatibility mode for our Floodlight, you need to navigate under the DV360 advertiser to the Resources, and under Floodlights, list, select your Floodlight.

When you scroll down, you will notice the TrueView settings section. Please turn on the option and save changes.

Google DV 360, Advertiser, Resources, Enable Floodlight TrueView support
Google DV 360, Advertiser, Resources, Enable Floodlight TrueView support

Copy TrueView tag

After you save the changes described above, under TrueView settings, Google will generate a conversion tag that you need to paste in your Floodlight.

Copy Floodlight TrueView tag to Google CM
Copy Floodlight TrueView tag to Google CM

Enable Floodlight Dynamic option

To paste the TrueView tag, you need to go back to Google Campaign Manager and enter your advertiser view. First of all, you need to check if the Dynamic Tags option in Floodlights configuration tab is selected. If no, please select and save changes.

Google Campaign Manager, Advertiser, Select Dynamic tag option
Google Campaign Manager, Advertiser, Select Dynamic tag option

Add TrueView tag to the Floodlight

Now you can navigate to Floodlight Activities tab next to the right from the Floodlight configuration, you select Floodlight from the list, and on the very end, you find the Dynamic tags section.

Under the Dynamic tags section, Add a new tag, and in the Code column, you can now paste your TrueView tag from DV360. You need to put a name for your new tag so that you can write TrueView. This name does not affect, it is just a label.

After you finish, don’t forget to save changes!

Google Campaign Manager, Advertiser, Add new Dynamic Tag
Google Campaign Manager, Advertiser, Add new Dynamic Tag

Select TrueView for Action Floodlight

When you come back from Google CM to DV360, to your TrueView for Action LineItem view, and try to find Floodlight you have tried to select before. Floodlight is not gray anymore, and it will have appended (TrueView) text at the end of the name. You can now select it and save changes.

Google DV360, LineItem, select Floodlight with support for TrueView for Action
Google DV360, LineItem, select Floodlight with support for TrueView for Action

Done!

Now you have enabled TrueView support for your Floodlight. Your LineItem will count conversions actions!

It is recommended to use the Global Site Tag (GST) version of the Floodlight, which supports 1st party cookies. Otherwise, you might have problems in counting conversions.

Oh, wait! But I don’t use Google CM

If you use the only DV360 without linked Google Campaign Manager advertiser / Floodlight configuration, you need to only enable TrueView setting.

That’s it, now we are done 🙂

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