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Apple has released a new iOS 15, and the most interesting functionality is the definite release of the iCloud Plus Private Relay as the new privacy solution. What is Apple iCloud...
In the Cookie-less times, contextual targeting is getting more popular than ever. But are we able to deliver contextual targeting programmatically? What is Contextual targeting?...
Digital advertising is heavily dependent on cookies, which are slowly passing away. Therefore, it is the right time to think about how cookie-less digital advertising can look in...
Achieve Google Page Speed at a score of 100/100 is challenging, especially for mobile. So let’s discuss a few steps to optimize your WordPress to get you close to the top...
Contact me if need advice or if you need help. Please choose the most suitable contact channel for you.
Plausible Analytics is one of the new generation projects build around Privacy First/Cookie-less approach. It is an interesting alternative for Google Analytics users who need web...
Hello, my name is Wojtek, I'm an experienced Software Engineer, with many many years of experience in the advertising industry.
If you need a technical specialist to technical support to fix your problems, you are in the right place.
The most difficult part of advertising is reporting. Manually generated reports take a lot of time, and manually combining data in Excel does not help with this task. However,...
With iOS 15, Safari will block trackers by hiding the user’s real IP address. But how exactly will it work? And what side effects could we expect to see in the campaign...
Hello!
My name is Wojtek. I’m a Programmatic Manager Mobile working at aymo mobile targeting / APG|SGA AG, located in Zürich, Switzerland.
I’ve created this blog to share my knowledge and solution guides for the problems I’ve faced during my work. Below you can find a list of two main areas that I’d like to focus on this blog.
Description of many issues and technical problems with advertising platforms like Google Campaign Manager, DV 360, Google Analytics. Troubleshooting Ads delivery problems and common mistakes during campaign setup.
Reporting issues, difficulties in comparison of reports across the different reporting systems. Impact if technical issues on campaign KPI’s and how we could improve the performance of our campaigns.
How to successfully build tracking concept, implement data layer on the website, and implement it with Google Tag Manager.
Configuration of modern frontend/backend environments. The main focus goes here to the Nginx server, Python Flask, React JS. Good practices, how to avoid problems, for example, configuration code snippets.
Common web development mistakes, bad practices, how to optimize application/website. Example setup for WordPress, AWS EC2 server, how to use Content Delivery Network CDN.
Modern hybrid native apps based on React Native. Firebase SDK integration on iOS and Android platforms. Link all services like Google Analytics Web+App, Google Campaign Manager, DV 360, Google Ads. User authorization, push notifications.
