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Android 13 Privacy Features: Safeguarding User Privacy in Advertising Compared to iOS Google’s Android 13 is here, and with it comes many privacy updates to improve user...
Embrace the exciting world of programmatic advertising, as we delve into the latest trends and strategies to effectively reach young audiences. The landscape is constantly...
Welcome to the future of advertising! Programmatic Digital Out-of-Home (DOOH) advertising rapidly transforms how brands and marketers engage with their audiences. This exciting...
In the rapidly evolving advertising world, businesses must stay ahead of the curve and invest in the most effective marketing strategies. Today, we will look at the impressive...
The United States has seen significant changes in its privacy regulations recently. In 2023, two landmark pieces of legislation, the California Privacy Rights Act (CPRA) and the...
Online advertising has become an essential part of promoting products and services. Companies rely on third-party verification services like DoubleVerify to ensure their ads are...
The mid-term elections in the United States were held in 2022, and as always, political campaigns ramped up their efforts to reach voters. In recent years, programmatic...
This year I was honored to work on creating a new advertising platform to allow politicians to create programmatic campaigns and advertise themself during the US Midterm Elections. As a result, I've collected incredible experience in Political Advertising and worked for the first time in the US market.
Apple has released a new iOS 15, and the most interesting functionality is the definite release of the iCloud Plus Private Relay as the new privacy solution. What is Apple iCloud...
In the Cookie-less times, contextual targeting is getting more popular than ever. But are we able to deliver contextual targeting programmatically? What is Contextual targeting?...
Hello!
My name is Wojtek. I’m a Programmatic Manager Mobile working at aymo mobile targeting / APG|SGA AG, located in Zürich, Switzerland.
I’ve created this blog to share my knowledge and solution guides for the problems I’ve faced during my work. Below you can find a list of two main areas that I’d like to focus on this blog.
Description of many issues and technical problems with advertising platforms like Google Campaign Manager, DV 360, Google Analytics. Troubleshooting Ads delivery problems and common mistakes during campaign setup.
Reporting issues, difficulties in comparison of reports across the different reporting systems. Impact if technical issues on campaign KPI’s and how we could improve the performance of our campaigns.
How to successfully build tracking concept, implement data layer on the website, and implement it with Google Tag Manager.
Configuration of modern frontend/backend environments. The main focus goes here to the Nginx server, Python Flask, React JS. Good practices, how to avoid problems, for example, configuration code snippets.
Common web development mistakes, bad practices, how to optimize application/website. Example setup for WordPress, AWS EC2 server, how to use Content Delivery Network CDN.
Modern hybrid native apps based on React Native. Firebase SDK integration on iOS and Android platforms. Link all services like Google Analytics Web+App, Google Campaign Manager, DV 360, Google Ads. User authorization, push notifications.
