Advertising
Safari 17 Beta: UTM tracking parameters problem
The digital landscape has recently witnessed an increasing concern over online privacy. With Safari 17 Beta, Apple continues its commitment to user privacy by introducing new...
Hello!
My name is Wojtek. I’m a Programmatic Manager Mobile working at aymo mobile targeting / APG|SGA AG, located in Zürich, Switzerland.
Troubleshooting ad campaigns
I’ve created this blog to share my knowledge and solution guides for the problems I’ve faced during my work. Below you can find a list of two main areas that I’d like to focus on this blog.
Advertising campaigns issues
Description of many issues and technical problems with advertising platforms like Google Campaign Manager, DV 360, Google Analytics. Troubleshooting Ads delivery problems and common mistakes during campaign setup.
Digital campaigns reporting
Reporting issues, difficulties in comparison of reports across the different reporting systems. Impact if technical issues on campaign KPI’s and how we could improve the performance of our campaigns.
Tracking and Reporting
How to successfully build tracking concept, implement data layer on the website, and implement it with Google Tag Manager.
Web development guides
Configuration of modern frontend/backend environments. The main focus goes here to the Nginx server, Python Flask, React JS. Good practices, how to avoid problems, for example, configuration code snippets.
Common web development mistakes, bad practices, how to optimize application/website. Example setup for WordPress, AWS EC2 server, how to use Content Delivery Network CDN.
Native app campaigns integrations
Modern hybrid native apps based on React Native. Firebase SDK integration on iOS and Android platforms. Link all services like Google Analytics Web+App, Google Campaign Manager, DV 360, Google Ads. User authorization, push notifications.
