About Me
Who I am
Hello, my name is Wojtek, I'm an experienced Software Engineer, with many many years of experience in the advertising industry.
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About Me
My Services
If you need a technical specialist to technical support to fix your problems, you are in the right place.
Google Data Studio
5 steps to automate Google Marketing Platform reporting • BigQuery & Google Data Studio
The most difficult part of advertising is reporting. Manually generated reports take a lot of time, and manually combining data in Excel does not help with this task. However,...
Campaign tracking
Safari tracking IP address protection • Apple iOS 15
With iOS 15, Safari will block trackers by hiding the user’s real IP address. But how exactly will it work? And what side effects could we expect to see in the campaign...
News
Advertising Tracking Problems • Apple iOS 15
Every year we wait for the Apple WWDC conference to see how they will increase Privacy settings with the new iOS release. And this year, with iOS 15, they did their best to...
Programmatic
Dynamic Creatives for Programmatic DOOH
Since Programmatic Digital-Out-Of-Home (DOOH) is getting more popular, it also brings questions about how we could take an advance it. One of those advantages can be Dynamic...
Campaign tracking
5 ways to improve conversion reporting in digital campaigns
Let’s analyze the five most common reasons we can not track user conversions in our digital campaigns. With progressing privacy protection laws and restrictions, we track...
News
What happens if Apple removes Google Search from iOS?
Apple is against other big corporations like Google and Facebook, but what would happen if Apple decides to remove Google Search from iOS? Why should Apple remove Google Search?...
Reporting
3rd party tags impressions & clicks discrepancy problem • TCF 2.0
TCF 2.0 as a new source of problems with the campaign discrepancies for 3rd party tags used in the digital campaigns. What is TCF 2.0? Shortly, TCF became a privacy standard to...
Guidelines for creatives
4 steps to optimize video for the Rich Media Creatives • HandBrake
Learn how you could optimize video files for Rich Media Creatives to avoid problems on mobile devices. What is HandBrake? HandBrake is a free software for Mac, Windows, and Linux...
Who I am
Hello, my name is Wojtek, I’m an experienced Software Engineer, with many many years of experience in the advertising industry.
My mission
After many years of work experience, I felt a need to share my knowledge and experience with the people who seek answers that I could give to them.
In 2019 I started writing my blog to answer the repeatable problems I was facing every day. I thought that my knowledge placed somewhere on the internet might be helpful or valuable to someone.
Now has come the time for the next step. I’ve decided to open my own company. I offer my knowledge and experience to analyze and solve problems.
If you are interested in technical support or need a piece of advice, please do not hesitate to contact me 🙂 I’ll be happy to help!
My Job Responsibilities
- Evaluation of the relevant data and handling of the data management for the targeted use of the programmatic products
- Responsibility for and ensuring all ad operations activities
- The conception of data-driven programmatic advertising campaigns
- Strategic mobile advertising planning as well as programmatic purchasing of digital advertising volume
- Management and control of deal inventories
- Monitoring, reporting, and tracking of performance and performance Ensuring brand safety and Ad Fraud Prevention
- Responsibility for profit and loss on the demand side
- Development of new mobile media solutions
- Responsible for Ad Operations
- Cooperation with internal departments (Programmatic DOOH & Automation, eCommerce, Product Management)
- Campaigns reporting and quality assurance
- Implementing tracking concepts
- Google Dynamic Creatives/Facebook Dynamic Campaigns
- Technical consulting & support
Experience & knowledge in advertising
- Google Ads Data Hub
- Google Search 360
- Google Display & Video 360
- Google Search Ads 360
- Google Studio / Dynamic creatives
- Google Ads
- Google AdX
- Google Ad Manager
- AppNexus
- Programmatic world
- Facebook Ads / Dynamic catalogs
Analytics and Tag managers systems
- Google Tag Manager
- Google Analytics
- Google Firebase Console
- Adobe DTM
- Adobe Analytics
- Tealium iQ
- Tableau
Technologies & IT systems
- GMP API
- DV360 API
- Google AdWords API
- Harvest API
- Big Query
- Google Ads Data Hub
- Amazon AWS
- React JS & React Native (Hybrid apps)
- Mongo DB
Follow me
- Who I am
Hello, my name is Wojtek, I’m an experienced Software Engineer, with many many years of experience in the advertising industry. - My Services
If you need a technical specialist to technical support to fix your problems, you are in the right place. - Contact Me
Contact me if you need advice or if you need help. Would you please choose the most suitable contact channel for you?
