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vThe most difficult part of advertising is reporting. Manually generated reports take a lot of time, and manually combining data in Excel does not help this task. However, there...
With iOS 15, Safari will block trackers by hiding the user’s real IP address. But how exactly will it work? And what side effects could we expect to see in the campaign...
Every year we wait for the Apple WWDC conference to see how they will increase Privacy settings with the new iOS release. And this year, with iOS 15, they did their best to...
Since Programmatic Digital-Out-Of-Home (DOOH) is getting more popular, it also brings questions about how we could take an advance it. One of those advantages can be Dynamic...
Let’s analyze the five most common reasons we can not track user conversions in our digital campaigns. With progressing privacy protection laws and restrictions, we track...
Apple is against other big corporations like Google and Facebook, but what would happen if Apple decides to remove Google Search from iOS? Why should Apple remove Google Search?...
TCF 2.0 as a new source of problems with the campaign discrepancies for 3rd party tags used in the digital campaigns. What is TCF 2.0? Shortly, TCF became a privacy standard to...
Learn how you could optimize video files for Rich Media Creatives to avoid problems on mobile devices. What is HandBrake? HandBrake is a free software for Mac, Windows, and Linux...
Rich Media Creative is an HTML5 creative which contains advanced features like audio or video components. It can also be used for expandable creatives and allows tracking multiple user events.
Apple wants to replace Google Search with its own Apple Search product. What consequences will it have for the advertising industry? iOS 14 introduces Apple Advertising A few...
My name is Wojtek. I’m a Programmatic Manager Mobile working at aymo mobile targeting / APG|SGA AG, located in Zürich, Switzerland.
After many years of work experiences in various areas of software development, I felt a need to share my knowledge and experience with the people who seek answers that I could give to them.
In 2019 I started writing this blog to answer the repeatable problems I was facing every day. I thought that my knowledge placed somewhere on the internet might be helpful or useful to someone.