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Wojtek Andrzejczak (37)

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Does Apple Search mean Bye Bye Google?

Apple wants to replace Google Search with its own Apple Search product. What consequences will it have for the advertising industry? iOS 14 introduces Apple Advertising A few...

Posted on 6th December 2020 by Wojtek Andrzejczak

8 facts why IP location targeting is not accurate

IP location in advertising is nothing new, but if and how accurate it is? How do we know where this user using an IP is? What IP exactly is? IP stands for Internet Protocol...

Posted on 23rd September 2020 by Wojtek Andrzejczak

5 facts about Approximate Location • iOS 14

What will the iOS 14 Approximate Location change? When and how will native apps be able to use a precise location? New location screen With the new iOS 14 also comes a new...

Posted on 16th September 2020 by Wojtek Andrzejczak

Apple Advertising • quiet introduction of the revolution?

Apple deprecating IDFA on iOS 14 but also introduces the Apple Advertising option in the privacy settings. What could it mean? iOS 14 beta With the beta versions of the iOS 14, we...

Posted on 10th September 2020 by Wojtek Andrzejczak

Campaign tracking

IDFA is dead, but can Google also kill GAID?

Apple, with the release of the iOS 14, will kill IDFA. What will happen if Google will also remove GAID from the Android? Apple kills IDFA and GAID with one move. As we know,...

Posted on 6th September 2020 by Wojtek Andrzejczak

How iOS 14 will change programmatic mobile advertising?

How will the programmatic mobile advertising change after the iOS 14 release? How we’ll be able to run programmatic campaigns? YT#2 – iOS 14 vs. programmatic advertising How...

Posted on 25th August 2020 by Wojtek Andrzejczak

How tracking permission screen will work on iOS 14

Learn more about the new tracking permission screen that Apple has introduced in the iOS 14. YT#1 – iOS 14 tracking permission screen Why has Apple decided to turn off IDFA?...

Posted on 17th August 2020 by Wojtek Andrzejczak

Google Analytics

6 steps to configure Firebase Analytics tracking

Learn how to configure a Firebase project with Google Analytics to track app and web traffic in a few simple steps. What problem do we want to solve? Let our client collect...

Posted on 31st July 2020 by Wojtek Andrzejczak

Google Campaign Manager

3 steps to implement Google Analytics UTM tracking

Learn how to implement tracking campaign tracking to let you track your campaigns in Google Analytics. Why should you use campaign tracking parameters? Tracking parameters...

Posted on 31st July 2020 by Wojtek Andrzejczak

Google Analytics

5 facts about UTM tracking parameters • Google Analytics

Google Analytics UTM tracking parameters, what they are, and how to use them in digital advertising. What Google Analytics UTM’s is? UTM allows us to tag URLs with...

Posted on 18th May 2020 by Wojtek Andrzejczak

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About Me

Wojtek Andrzejczak

My name is Wojtek. I’m a Programmatic Manager Mobile working at aymo mobile targeting / APG|SGA AG, located in Zürich, Switzerland.

Responsibilities

Campaigns reporting and quality assurance
Implementing tracking concepts
Google Dynamic Creatives/Facebook Dynamic Campaigns
Technical consulting & support

Experience & knowledge in advertising

Google Ads Data Hub
Google Search 360
Google Display & Video 360
Google Search Ads 360
Google Studio / Dynamic creatives
Google Ads
Google AdX
Google Ad Manager
AppNexus
Programmatic world
Facebook Ads / Dynamic catalogs

Analytics and Tag managers systems

Google Tag Manager
Google Analytics
Google Firebase Console
Adobe DTM
Adobe Analytics
Tealium iQ
Tableau

Technologies & IT systems:

GMP API
DV360 API
Google AdWords API
Harvest API
Big Query
Google Ads Data Hub
Amazon AWS
React JS & React Native (Hybrid apps)
Mongo DB

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After work

I like taking pictures with my digital camera. You can check my galleries on 500px.com