Who I am

My name is Wojtek. I’m a Programmatic Manager Mobile working at aymo mobile targeting / APG|SGA AG, located in Zürich, Switzerland.

My mission

After many years of work experiences in various areas of software development, I felt a need to share my knowledge and experience with the people who seek answers that I could give to them.

In 2019 I started writing this blog to answer the repeatable problems I was facing every day. I thought that my knowledge placed somewhere on the internet might be helpful or useful to someone.


  • Evaluation of the relevant data and handling of the data management for the targeted use of the programmatic products
  • Responsibility for and ensuring all ad operations activities
  • The conception of data-driven programmatic advertising campaigns
  • Strategic mobile advertising planning as well as programmatic purchasing of digital advertising volume
  • Management and control of deal inventories
  • Monitoring, reporting, and tracking of performance and performance Ensuring brand safety and Ad Fraud Prevention
  • Responsibility for profit and loss on the demand side
  • Development of new mobile media solutions
  • Responsible for Ad Operations
  • Cooperation with internal departments (Programmatic DOOH & Automation, eCommerce, Product Management)
  • Campaigns reporting and quality assurance
  • Implementing tracking concepts
  • Google Dynamic Creatives/Facebook Dynamic Campaigns
  • Technical consulting & support

Experience & knowledge in advertising

  • Google Ads Data Hub
  • Google Search 360
  • Google Display & Video 360
  • Google Search Ads 360
  • Google Studio / Dynamic creatives
  • Google Ads
  • Google AdX
  • Google Ad Manager
  • AppNexus
  • Programmatic world
  • Facebook Ads / Dynamic catalogs

Analytics and Tag managers systems

  • Google Tag Manager
  • Google Analytics
  • Google Firebase Console
  • Adobe DTM
  • Adobe Analytics
  • Tealium iQ
  • Tableau

Technologies & IT systems

  • DV360 API
  • Google AdWords API
  • Harvest API
  • Big Query
  • Google Ads Data Hub
  • Amazon AWS
  • React JS & React Native (Hybrid apps)
  • Mongo DB

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